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About this report
This report analyses the Liberal Democrats’ 2019 general election campaign and sets out lessons for rebuilding the party and strengthening its future electoral appeal.
The report:
- Provides new insights into the ways the party fell short in December 2019, in terms of both data collection and analysis, and message testing.
- Pin-points the lessons that need to be learned from that experience.
- Identifies 14 voter tribes that make up the electorate, and spells out which tribes the Lib Dem vote came from.
- Identifies which voter tribes are the ones with the greatest potential to vote Lib Dem in future.
- Considers 3 strategic options the party has for the future, and argues only one of them holds the potential for a major Lib Dem revival.